PROFESSOR OF PRACTICE
Mr. Costa is a Professor of Practice in the Integrated Business & Engineering (IBE) Honors Program at Lehigh University earned his Bachelor of Science Degree in marketing from Penn State University. Costa is the primary instructor for the IBE Freshman Workshop, the IBE Entrepreneur Independent Study Program, and the IBE Senior Capstone Design Program. Costa is also the lead instructor in the introductory course of the Entrepreneur Minor Program. Costa is also the primary marketing instructor at the Pennsylvania School for Global Entrepreneurship at Lehigh University. Prior to coming to Lehigh University, he was the executive director of the Berks County Business Incubator System at Kutztown University, the president and cofounder of Fiberoptic Medical Products, a medical manufacturing company that specialized in neonatal/pediatric care, and vice president of marketing and communications of Lehigh Valley Hospital and Health Network. His many product development achievements include the invention of a fiberoptic medical device used to treat newborn jaundice, a fiberoptic transilluminator used in neonatal transport, and a computerized pulmonary function system used to assess the lung mechanics of neonates on ventilators in real time at the bedside.
Costa is skilled in many aspects of product and business development with particular interest in new business start-up, sales strategies and tactics, long-range planning, segmentation analysis, and healthcare marketing.