With the market for the new product or service validated in Business Plan I during the fall semester, the goal of Business Plan II is to build the business plan. The focus is on the design and launch of the new enterprise. Attention turns to strategies for gaining customers and generating revenue, determining the right operational framework and business processes to carry out and support the activities of the new venture, and deciding on the appropriate legal formation. The business plan also incorporates financial projections and assumptions as well as addresses funding, valuation, and exit strategies. It must also demonstrate that the new venture will have effective leadership and a capable management team. Students develop a written document whose content is concise, yet complete. It is communicated in a format and style that moves investors to action. Prerequisite for this course is Business Plan I. 2 Credits
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